Content Marketing in 2022: Don’t just list things, share your opinion instead
Publishing a data-dump is the laziest and least helpful way to recommend products or share advice
Do we really need another listicle on the top 10 best coffee machines?
Say you have a new found interest in coffee making. You’re looking to purchase a coffee machine for your first brew. So, you Googled “best coffee machine for beginners.” And the search result page presents you with almost every article resembling the following:
- The best coffee machines in 2022, tried and tested
- 10 of the best coffee machines to buy for your home
- 11 Best Coffee Makers For Making Your Perfect Cup
- 8 best espresso machines in 2022 for every at-home barista
Every article are written in the same old, tired format: Listicles.
The more listicles a reader consumes, the more overwhelmed he or she becomes.
Here’s a thought: Why not write about which coffee machine you think is the best?
Most pieces of content would gather information from different places on the web and consolidate them into an article. But doing so would only result in them blending into the sea of low-quality content.
While churning out a list of unbiased of coffee machines may seem helpful, the reader can only buy one product. This means they want to know which is the best product.
And that calls for an opinion.
So, instead of curating a list of the top best coffee machines in 2022, why not write a piece on the best entry level, affordable coffee machine for beginners?
To stand out in the content-first world, don’t be afraid to share opinions in the area of your expertise. Taking a stand moves you away from bland, towards memorable — and above all, harder to copy.
